fighting Etsy exhaustion part lll - large batch makers

With large batch production you are producing an inventory rather than waiting for an order.

One of the best parts about making your makings in large batches - and being pro-active rather than reactive

(when you are selling your makings in small batches or one at a time)

is that it creates some production downtime - time that you can spend doing the other things involved in running your maker business.

There is more to making a business than making stuff after all
.

The hardest part is that you will need a good handle on what is going to sell (sizes, colors, styles, etc - cue the crystal ball) so that you are making the right stuff or you will have lots of unsold whosee whatsees sitting around your studio (and lost time and money on these unsold makings) and sell out of the things you could be making money on.

(this is pretty much guaranteed to happen from time to time especially as your business grows, but if time to time becomes most of the time you need to figure this stuff out)

Three inventory management sites recommended to me by makers are Stitch Labs, RunInventory and Bizelo.

The amount of inventory you have on hand will vary depending on your business. One ideal way to do your batch production is to batch produce the parts of your work that are not customizable - for example with my cork test tube necklaces I batch produce everything except the images. When a customer orders a necklace I just have to add the specific imagery and wording to the existing necklace. I know a lotion/potion maker that adds fragrance to her makings as ordered.

Thinking about any parts of your production you can steamline this way while still being able to adjust your finished product later, may save you time and money.

Some tips from Etsy batch makers on working smarter and not harder include:

1. Know the popularity of your size breaks -

For example a t-shirt screenprinter might find her sizebreaks to be
2-4-4-2 or sm,m,l,xl -

so when she is producing a dozen shirts for inventory this is the sizebreak she will be screening.

This is not a guarantee that she will always be producing the right pieces but if you are working with sizes, etc that cannot be adjusted later and you take the time to figure this out, you will definitely decrease your inventory headaches.

And save time for the other stuff on our to-do lists like getting that SWAT team ready to mobilize, acquiring street maps covering all of Minnesota, a pot of coffee, 12 jammy dodgers and a fez and if you are not a Dr. Who fan and have no pop culture reference for what I am blathering about here you can skip this part.

2. Stock up smartly - take a look at how often you are doing your making, the seasonality of your business and the popularity of your items

If a store orders 4 of something and I only have 3 pieces in stock - I tell them I have 3 on hand rather than making myself crazy and holding up a shipment to produce a one-off of something I batch produce.

3. Have regular sales to clear out your excess stock - one large batch maker told me she does her batch making (about 75% of her production) one week out of every month and at production time anything that is left in the studio gets counted and overstock goes on sale - often never to be produced again

This "never to be produced again" may not be a good idea for everything that isn't flying off the shelves, but eliminating nonsellers so that you can spend your time producing new work is essential to creating a sustainable business and keeping your heart invested in what you are making which is, ultimately, a life and not just a handmade whosee whatsee -

a life that needs to allow time for things other than your makings - things like guacamole and Woodchuck hard cider (just wish these came with corks I'd be stocked), Angry Birds (it has become my number one goal in life - other than having George Clooney delivered to my door ... wet - to pry certain people away from this game - UGH) and movies at an actual movie theater rather than on your computer while you wrap beads.

And speaking of George Clooney and movies I just saw the Descendents and although I wasn't quite as in love with it as the critics have been, I did have a wonderful little blue-haired woman behind me adding spicy dialogue like

"George really does look more and more like Rosemary every year", "Do they call them Hawaiian shirts in Hawaii or just shirts?", "The president is from Hawaii you know", "I hate walking on sand", "Is that the older Bridges or the younger Bridges?", "He runs like a dingbat" and "He can really do sad". I LOVED HER.

4. Get help - large batch production can make it easier to get help during busy times and at regularly scheduled periods.

Trying to do it all can burn us out ... fast. And part of giving back with our creative venture can be our ability to pass on that creative energy in the form of money to others.

I find that when I pay someone and this payment can take the form of things other than money, but when you want more money to flow in, you have to allow - with a grateful heart - more money to flow out - money is energy and needs to move after all - when I pay someone and focus on the amazing feeling that that gives me and wanting more of that, I get more of that.

Giving ourselves little finish lines helps, too. Because there is no real endzone with any of this. We are never going to arrive, suitcase in hand, hair a mess and needing a back rub .. at our final destination because there is no such place.

The maker life is about the process and the more we embrace that the more we will allow ourselves to be the world-changing, passionate, fearless (as in not letting fear stop us), wealth-creating, change-embracing, idea-generating, grateful, crazy ass artists we are meant to be!

* I like making pretty things print by playonwordart



1. shop: Xenotees
2. shop: Palomas Nest
3. shop: Somethings Hiding Here
4. shop: Monkeys Always Look

Back soon with Exhaustion Busters for One of a Kind or Small Batch Makers

twice as nice ....


when the Giants win the Superbowl on your birthday ... and they thank their NJ fans .... got a little Superbowl fuzzy and forgot to finish today's post- back tomorrow ..... xo

fighting Etsy exhaustion part II - vintage matchmakers

I am fairly certain that most vintage sellers on Etsy either 1. started their shop as an excuse to flea market or

2. their love of flea marketing had become an obsession and it was Etsy or the hoarders tv show

(and since you need one of those hairy facial moles to get on the tv show and most people are not willing to get one of those things surgically implanted to become dysfunctionally famous - Etsy it was)

This is not about how to sell more vintage on Etsy, but some vintage peeps did offer up a couple selling suggestions that could help avoid the exhaustion trap:

1. be selective about what you sell - just because it's vintage doesn't mean anyone wants to buy it

2. sell from your heart - offering up things that you love to people who will love them, too, is what you are really doing here - you are not a seller of vintage - you are a matchmaker - the Fiddler on the Roof kind not that scary chick on the tv show! (wth)

Now this 'be selective' thing may go against the 'one man's trash is another man's treasure' typical flea thinking, but your shop is not a flea market, you are a vintage boutique - on Etsy (and the internet in general) it is always a good idea to specialize and find your niche.

If you are selective and sell from your heart it will be easier for you to :

1. become an authority on what you sell
2. develop a following and
3. keep the passion alive for what you are doing


These translate into

1. less time spent doing research and less time shopping (wait is that really a plus?) because you will know what you are looking for and what things are worth and what you can resell and make money on
2. less time spent listing (you can offer items to specific customers through a service like Mailchimp at a discounted price prior to listing - one vintage seller told me that she sells 25% of her finds by offering them up at a discount to her mailing list prior to listing on Etsy)
3. the world doesn't need more people who sell stuff, the world though does need more people who love what they are doing

Some other great tips from vintage sellers to work smarter and not harder included:

1. Detailed descriptions and lots of pics = less convos from customers with questions and less problems later

(think measurements and not sizes and if you ship outside of the U.S. remember to include centimeter measurements, too)

2. Pack up your items after photographing them - don't seal the package in case you need to check something for someone, but having it all ready to ship and being certain of your shipping charges saves time and money - one seller puts a photo from the listing on the outside of her boxes

(I once bought something from a vintage seller who lamented to me how much she would miss it because she was using it as a bookend on her radiator - now I know my purchase had a life before me, but it gave me a weird feeling to think of my precious whosee whatsee being used between the time the pics were taken and the time of my purchase, so as a customer boxed and ready to ship sounds good to me)

3. Lower prices after 30 days - to keep your shop fresh and your cash flow in the red - just make sure to keep a list of what you paid for each item handy and know your selling fees so you will always know your bottom line pricing

4. Decide how much time you will devote to your vintage boutique and schedule your tasks - most successful sellers have a timetable they stick with - you get to decide what works best for you, this is your business after all - evaluate how this is all fitting in with the rest of your life regularly!

Vintage matchmakers have to research, shop, photograph, measure, describe, pack, ship plus do all the marketing and relationship building.

This is all alot of work and you need to love what you are doing or you will not be doing it for long.

Now that love can wane a bit here and there as all business love is known to do - sometimes just a little step back from what we are doing can allow us to see the big picture that we are often too close to our work to see - sometimes you have to just keep backing up until everything is in focus.

(a life lesson from my Canon instruction book - next week we'll take a look at my Kenmore dishwasher manual!)

Monday - Large Batch Makers Tips to Avoid Large Batch Exhaustion

1. shop - bellalulu
2. shop - tippleandsnack
3. shop - everyeskimo
4. shop - 5gardenias
5. shop - bold pigeon